Privacy statement

Privacy statement

September 2018

This Privacy Statement applies to the research and mobile activation activities of abbi insights BV related to the abbi insights communities and / or to ad hoc research among one-time respondents. This Privacy Statement describes how abbi collects and uses the personal data you provide via the abbi insights app and/or the web chat solution.


abbi generates insights through mobile chat research commissioned by its clients. Our goal is to deliver data (analysis) and insights of very high quality to clients. Hereby we take your privacy and thus the use of your personal data very seriously.

We treat all personal data provided by you confidentially and in accordance with this Privacy Statement. If you participate in chat surveys in the abbi insights research community app or participate on a continuous basis in a research community in the abbi webchat application, then you consent to the storage and processing of your personal data in accordance with this Privacy Statement.

Code of Conduct

abbi conforms to the General Data Protection Regulation. This means that you can change your data at any time, view your file or have it destroyed. The profile you have built up by abbi can always be removed at your request. Such requests will be handled by abbi within one month at the latest. Personal details of the abbi insights respondents are treated with the utmost care.

abbi uses personal data for research purposes only and never uses it for marketing or sales activities. The client of abbi can do this, provided you have given explicit permission. Your personal data will not be transferred to third parties by abbi for direct marketing and sales activities.

Collection of personal data

Your participation in a research community is always completely voluntary. You are in no way obliged to provide us with information. You commit yourself in a (private) research community to the client of abbi, where abbi’s role is data processor and the client of abbi insights is the data controller.

abbi reserves the right to keep the personal data and the information you provide after your cancellation, unless you explicitly indicate that it should be deleted. Again, of course, with due observance of the applicable terms in the privacy legislation.

Purposes of data processing

During and after registration in our community we always ask you to provide personal details, both for registration and for profiling purposes. We store this personal data in our database. We request your name, mobile number and email details to register with us. We use this information to contact you via e-mail and / or mobile messages for chat research and / or to approach you in the name and on behalf of the client of the community with personal messages, provided you have given explicit permission for this.

We also collect personal data to invite you for relevant follow up research. They are also used to better explain the research results. abbi will provide the results, within the boundaries of what can reasonably be expected, as much as possible anonymized and at an aggregated level to its clients.


abbi takes the appropriate measures to ensure that all your personal data is stored safely. This is done at in the CM Customer Data platform. We do this by respecting the appropriate technical, administrative and physical safety guidelines. For example, access to personal data is limited and the websites (where you share personal data) are secured. abbi supervises and evaluates its privacy protection measures on a regular basis, aiming to continuously improve these for our community members. Despite the foregoing, transmissions via the Internet and / or a mobile network are never 100% safe and abbi can never fully guarantee the safety of transmissions.

Permission and disclosure

By accepting the conditions of participation of the abbi insights community you declare to explicitly agree with the privacy policy of abbi insights and with the handling and collection of your personal data in accordance with this privacy statement.

You have the right to view, correct, or delete your personal data (or those of others, if you are the legal representative). You can contact abbi via the contact details in this privacy statement. We will answer your question within 30 days.


The conditions of participation in the abbi insights community can be changed at any time. The changes will be communicated to you via the app or the web application. If you do not agree with a change, you are free to terminate your participation. If you remain a member of the abbi insights research community after a change, we will assume that you agree to the adjustment of the participation conditions.


abbi insights BV

Konijnenberg 30

4825 BD Breda


tel: +31 (0) 76 2013100

VAT: 858933214B01

Chamber of Commerce: 71994033