Nationaal Seniorenpanel

A much better perception and response among the panel members of the National Senior Citizens Panel and an efficient feedback and communication platform, with which KBO-PCOB can realise the panel's growth ambitions.

The ease of use of Abbi and the enormous willingness to chat among seniors was the deciding factor for the country's largest seniors citizens organisation in the Netherlands, KBO-PCOB, to set up the National Senior Citizens Panel in partnership with Abbi. In addition, Abbi helps recruit new members and 'onboard' them into the panel with effective campaigns. Profiles are enriched in Abbi’s CDP platform and directly used for both targeted research and communication campaigns.