Privacy statement

Abbi Insights values privacy and always collects its data and insights with the explicit consent of the respondent. Abbi Insights works fully in line with the GDPR guidelines.

Privacy Statement

Who is abbi insights and what does abbi insights do?

Abbi insights is a young company that offers premium services and software to help clients successfully conduct their (market) research and customer activation issues. Abbi does this by making smart use of all the possibilities that mobile conversational technology has to offer. The feedback and activation chatbot of Abbi Insights conducts conversations with specific target groups in a fun, fast and effective way, resulting in a better response, better feedback at moments that matter, better insights and effective relevant activation.

With this privacy statement, Abbi Insights informs in what way it processes personal data. Abbi does this in three ways:

  1. Abbi Insights as data controller, For example regarding own research that is carried out without using client databases. But also related to the personal data of her clients, the readers of her newsletter and the visitors of her website.
  2. As data processor, where Abbi Insights executes research and customer activation projects on behalf of an organisation. For this type of research, the privacy statement of the commissioning organisation is applicable.
  3. In addition, Abbi Insights can be a processor by offering software and the hosting of Abbi software. In these cases, it is the organisation itself that uses the Abbi software. This organisation needs to take care of its own privacy statement.

Therefore, if you have a question regarding the protection of personal data by Abbi Insights, it is necessary to determine whether Abbi Insights is a processor.

In carrying out its activities, Abbi Insights respects the self-regulations of ESOMAR and MOA. This privacy statement is applicable to the processing of personal data via the website, apps and other mobile (peripheral) devices.

abbi insights as a Data Controller

The controller is Abbi Insights BV, located at Konijnenberg 30, 4825BD BREDA, the Netherlands, telephone +31 76 201 3100. Should you wish to contact Abbi Insights also as Processor, please contact us at the same address.

Abbi Insights has appointed a Data Protection Officer. You can reach Koen Tuerlings at

Purposes and legal basis for processing personal data

Abbi Insights processes personal data of the following categories of persons:

  1. Clients
  2. Respondents of Abbi Insights research, aged 12 years and older;
  3. Recipients of (digital) newsletters;
  4. Website visitors.

Based on an agreement:

  • Clients for whom Abbi Insights conducts research or customer activation projects and/or clients who purchase services from Abbi Insights
  • Respondents part of an Abbi Insights Panel

Based on the legitimate interest of relationship management and to obtain information about the effectiveness and accessibility of the website:

  • Recipients of a (digital) newsletter
  • Visitors of the website, provided that this has no or little effect on the privacy of the person concerned, in order to receive information about the quality or effectiveness of the services provided via the website

Based on permission:

  • Visitors of the website where information is collected by cookie technology;
  • Respondents who participate in our own Abbi Insights research and to invite them for (follow-up) surveys.


Respondents participate in (statistical) research on a voluntary basis. When analysing research results, profiling techniques may be used. However, reports are always anonymous, unless the respondent has given permission for his/her data to be included in the report in an identifiable way.

The recipients or categories of recipients of personal data

Abbi Insights publishes its own surveys anonymously, unless the data subject has given permission for his/her data to be included in the report. Data are further provided to the extent necessary for normal administrative processes within Abbi Insights, including auditing or complaint handling.

Retention period

Abbi Insights always saves data from client contracts for a period of seven years in order to comply with legal retention periods. When it is no longer necessary for the other purposes to keep personal data, they will be deleted.

Use of cookies

Abbi Insights makes use of cookies when offering its services. This is a small simple file with data that is either stored on the hard disk of your computer or in the session of your browser. Some cookies can be placed without permission, for instance cookies that are necessary for a service that you request from Abbi Insights. For cookies that require permission, Abbi Insights will always ask permission.

Right to view, rectification, deletion, restriction of processing, objection, right to data transfer, withdrawal of consent

Anyone on whom Abbi Insights as data controller processes personal data, is entitled to request access to his/her own personal data. If any data is factually incorrect, you can have this data corrected. You are also entitled to a data transfer, which allows you to transfer the data that Abbi Insights processes on the basis of your consent or on the basis of an agreement to another processor. If you wish to have your data at Abbi Insights completely removed, this is possible from the moment that there are no (financial) obligations to be fulfilled.

Furthermore, you have the right to block your data against further (commercial) use. Every newsletter contains a link by which you can unsubscribe from the newsletter. If you wish to further block your data at Abbi Insights, please send an e-mail stating 'block'

If dataprocessing is based on consent, we hereby inform you about the possibility to withdraw this consent.

Abbi Insights and other websites

On the website of Abbi Insights, you may find links to other websites. However, Abbi Insights cannot be held responsible for the handling of your data by these parties. Please read the privacy statement, if available, of the site you are visiting.

Abbi Insights as a Data Processor

The above is applicable when Abbi Insights processes personal data itself, as data controller. However, companies can also process data themselves, using the tools of Abbi Insights. In that case, Abbi Insights will support its client. It is then up to the client to take care of the conditions (privacy statement) under which personal data are processed, as the client is the Controller and Abbi Insights is the processor. In that case the privacy statement of Abbi Insights is not applicable. Instead, the client has its own privacy statement.

Questions and complaints

Should you have any questions or remarks after reading the privacy statement of Abbi Insights or should you have a complaint about the way personal data are processed, you can address them to


Abbi Insights reserves the right to make changes to this privacy statement. We therefore advise you to check this page regularly to see whether changes have been made. In case Abbi Insights makes an important change, that has consequences for the way Abbi Insights processes your personal data, we will inform you by means of a notification on our website and in our newsletters.

Breda, 18 August 2020


Abbi Insights B.V.
Graaf Engelbertlaan 75
The Netherlands

+31 (0) 76 2013100

VAT: 858933214B01
Chamber of Commerce: 71994033