As abbi collects and integrates more data, machine learning will also be applied aiming to help organizations not only to understand behavior, but also to anticipate behavior, so that they can segment and personalize more effectively.
The more data collected, the smarter abbi and thus your organization becomes. With machine learning you learn faster more about your intended target group and you know better which choices and decisions you have to make for who. This involves continuous enrichment of customer profiles and attribution modeling, as a result of which the goal of market research is increasingly shifting from understanding to predicting, anticipating and influencing.
abbi innovates continuously, also with regard to the ways in which respondents can be reached and activated. It is already possible to do this with voice messages, which you can have spoken by, for example, the CEO of your company, the mayor of your municipality or a well-known person that respondents relate to. Higher response and a better user experience assured.