Fundraising by and for charities is under pressure. The involvement of donors seems to be declining. Therefore, fundraising institutions are looking for effective methods to find new donors, keep them involved and make existing donors more loyal. Mobile journeys with smart chat dialogues offer opportunities to improve the connection with both donors and volunteers. Together with partner organisation MIC, we help charities to communicate with their target groups in a more personal and interactive way and to tell their social story. In addition, the chat can be used successfully for lead generation, data enrichment and research. Members, volunteers and donors can be reached from one platform on their mobile phone and are activated with a chat dialogue for fundraising, events, sponsor campaigns, storytelling, ticket sales, etc.